CPPR

This division supplies organic and inorganic chemicals and plastics. The division aims to offer outstanding services to customers by developing a range of businesses closely aligned with the needs of individual consumers and companies in all industrial sectors. In addition, the division deals in lumber, pulp and paper in forest products operations, as well as home-building materials, including rubber, glass and cement, in the general merchandise sector. Strategy calls for the promotion of synergies among the three spheres of operation, expansion into the retail sector, and the raising of efficiency by concentrating resources on core companies and focusing on promising business areas. Efforts are also being made to use IT more effectively in all aspects of operations. As the general merchandise and chemical sectors are closely linked to the consumer goods and services sector, the company has integrated the strategies of these two sectors in the three core areas of products, customers and operations. This is yielding greater efficiency when taking the offensive in targeted markets.Regarding advancement into the retail sector, the division plans to expand operations by developing closer relationships with end users. Products at the centre of this strategy include lumber, ceramic building materials, paper, plastic and agricultural products, and tires More specifically, this company will be looking to launch new businesses that bring together different aspects of its operations under one roof, such as home centers.

Core sector focus: Logs, Lumber, Wooden building materials, Wood chips, Wood pulp, Recycled paper, Cotton linter, Paper, Paperboard, Paper products, Natural rubber, Tires, Footwear, Furniture, Glass, Cement, Slag, Landscape materials, Refractory materials and products, Natural gypsum, etc. Chemical feedstock, Olefin, Aromatics, Raw materials for synthetic resins, Tar chemicals, Raw materials for synthetic fibers, Organic chemicals, Methanol, Ethanol, Solvents, Specialty chemicals, Inorganic chemicals, Chemical fertilizers, Vinyl chloride, Polyolefin, Synthetic rubbers, Carbon black, Thermoplastic and thermosetting resins, Resin additives, Glass fibers, etc.